Environmental and color psychology plays an important role in the successful design of all built environments. It is especially significant when designing a service business that offers its clients an opportunity to decompress, relax, and heal bodily aches and pains. The mission was to convert an insurance office into a mid-west massage oasis. The goal was to increase business by creating a unique space for a spa offering unique services. This boutique day spa had to project an energetic calmness not found in its competitors.
Ideas Only: Color & Design began this spa design with the unexpected use of color. Since color is the driving force in creating emotional responses and spas are all about relief from physical and mental stress the color palette needed to be soothing not boring. It needed to be inspired by nature: land, sea, sky. The sapphire blue and apple green walls in the reception area greet the clients with a breath of fresh air. The increased saturation level adds energy while the light reflective value softens the glare. The high gloss black floor grounds the palette and keeps the eye safely up. Soothing waterfall images and green plants give life to the color palette. The sapphire blue continues down the corridor leading clients into to the latte neutralized massage rooms.
Since moving into the new colorful space the massage spa has received rave reviews. Clients sense the color, feel the oasis, and are ready to heal their mind, body & soul. They are transported far away. In this unique boutique spa clients experience an energetic calmness that they crave again and again - repeat business has grown to 50% of the general revenues. All things constant the transformative power of color in design cannot be understated.
Interior design affects the physical and psychological health and well-being of the people who use the space. Ideas Only: Color & Design was given the assignment of transforming a 1960’s structure that boasts strong intersecting lines, into a business office and a gathering space for a group of hard working beer drinkers as well as a dressy evening crowd sipping champagne. The goal was to respect the building’s bones, reinvent its past, while transforming its function and styling for today’s LEED conscious client.
The redesign began with the creation of a circular glass office set inside the soaring exterior glass and limestone walls. The new lobby services the daily business of union members and serves as a pre-reception room for banquet events. The 1980’s refurbished hotel seating rests seamlessly against the glass and limestone walls. Re-purposed mid-century bar tables are placed in the lobby during cocktail gatherings.
A symbiotic relationship between the labor union members and their new home was developed through color and photo art. The color palette is based on the work performed by union members. The custom terrazzo flooring is inspired by the Meramec River pea gravel used in concrete at construction sites. The amber clay wallcovering was pulled from hues of layered earth found when drilling underground shafts and tunnels. The familiar wheat grass green found in the upholstery fabric and walls complement the warm hues and complete the organic retro palette. A local photographer was commissioned to shoot images of work produced by the union members. The photo art and color palette are used as a way finding strategy leading to the banquet halls.
The banquet halls were stripped bare except for the oak paneled walls. The ceiling height was raised to accommodate the return of a full size theatre screen and state-of-the-art projection system. The space was fitted with four types of dimmable LED fixtures that will meet any occupants lighting requirements. The neutral blonde color palette intentionally takes back stage so that the space can be transformed for any style beer or champagne event.
Banquet Hall and Lobby Reception rental information:
Laborers Local 110
4532 South Lindbergh Blvd.
St. Louis, MO 63127
Phone : 314.892.0777
Geri loves to consume color through art, architecture, photography, and interior spaces of all built environments. She is a museum enthusiast. Exploring new places, cultures, and restaurants will always be a part of her life. Geri loves the creative process of cooking with natural fresh local ingredients and adores the beauty of colorfully plated food.