Environmental and color psychology plays an important role in the successful design of all built environments. It is especially significant when designing a service business that offers its clients an opportunity to decompress, relax, and heal bodily aches and pains. The mission was to convert an insurance office into a mid-west massage oasis. The goal was to increase business by creating a unique space for a spa offering unique services. This boutique day spa had to project an energetic calmness not found in its competitors.
Ideas Only: Color & Design began this spa design with the unexpected use of color. Since color is the driving force in creating emotional responses and spas are all about relief from physical and mental stress the color palette needed to be soothing not boring. It needed to be inspired by nature: land, sea, sky. The sapphire blue and apple green walls in the reception area greet the clients with a breath of fresh air. The increased saturation level adds energy while the light reflective value softens the glare. The high gloss black floor grounds the palette and keeps the eye safely up. Soothing waterfall images and green plants give life to the color palette. The sapphire blue continues down the corridor leading clients into to the latte neutralized massage rooms.
Since moving into the new colorful space the massage spa has received rave reviews. Clients sense the color, feel the oasis, and are ready to heal their mind, body & soul. They are transported far away. In this unique boutique spa clients experience an energetic calmness that they crave again and again - repeat business has grown to 50% of the general revenues. All things constant the transformative power of color in design cannot be understated.
Geri loves to consume color through art, architecture, photography, and interior spaces of all built environments. She is a museum enthusiast. Exploring new places, cultures, and restaurants will always be a part of her life. Geri loves the creative process of cooking with natural fresh local ingredients and adores the beauty of colorfully plated food.