More Money - Less ColorRead Now
Let's go bold. Or not. Show me the money and I'll show you the color. It is curious that the level of color saturation and chroma one can tolerate in a purchased object is directly proportionate to the amount of money being spent. This group of 8th grade friends, lovingly called The Squad, had no problem spending $40 on these body suits for their Halloween gathering. At this price these brightly colored suits could be disposable.
The color palette will change drastically however if it is the Squads' mothers making a furniture purchase. A quality made sofa typically sells for around two grand. The sofa is not a disposable item and is expected to have a very long life. Are moms going to select the Squads' rainbow colors for their sofa? My Midwest experience? No way. They will buy a Pottery Barn beige sofa with a forty dollar brightly colored pillow. The pillow gets tossed when the season changes.
Exceptions apply of course.
1. Bold personalities will gravitate towards bold colors.
2. Risk takers are willing to choose a big color with a big price.
3. Disposable income can of course be a driving factor in color choice.
4. Those born and raised along the coast, near mountains, and deserts often go bold - there's a connection to clear blue skies.
5. High ticket sports cars often go bold shouting a greater sense of power.
6. Modern designs are simple in form and can tolerate high chromatic hues.
What's the boldest color you spent on a high ticket item?
Geri loves to consume color through art, architecture, photography, and interior spaces of all built environments. She is a museum enthusiast. Exploring new places, cultures, and restaurants will always be a part of her life. Geri loves the creative process of cooking with natural fresh local ingredients and adores the beauty of colorfully plated food.